Expert advice, immersive product demonstrations and interest-free financing-British sales manager Ewen Cairns explained that Foster Refrigerator prides itself on allowing customers to easily understand refrigeration specifications.
In terms of refrigeration in catering services, what do you think is your area of expertise?
Foster Refrigerator is the largest professional refrigeration manufacturer in the UK, with a broad product portfolio covering all major areas of food service refrigeration. From storage cabinets and counters, quick freezers and preparation counters, to multi-layer display cabinets and walk-in refrigerators, there is a wide range, which is why we are called refrigeration experts.
In view of the importance of such equipment to commercial kitchens, choosing the right refrigeration supplier is very important. As a supplier, how do you try to add value?
At Foster, we are more than just selling refrigerators-we can provide expert advice on everything from equipment suitable for your kitchen to product demonstrations or after-sales support. Our product line provides height and width solutions, refrigeration unit positioning and a large number of accessories. For example, our G3 counter has more than 250,000 possible variants, ensuring that our customers find the most suitable product for their business.
Without reliable refrigeration, your food may spoil, which means food waste will increase, leading to loss of income and potential food hazards for customers. This is why we have invested more than £3 million in King's Lynn production and testing facilities for our recently launched product G3. Using CFD technology, our engineers can accurately map airflow and temperature distribution, which means that cold air can reach where it is needed, even if the shelf is full.
Not only that, we also provide 0% interest-free credit, allowing customers to share cooling costs within 24 months.
Are there any recent key investments or changes in the business that you can share that benefit UK customers?
The virtual kitchen and bar showroom allow you to interact with various refrigeration products in a natural environment-allowing visitors to open doors, drawers and explore information hotspots, and learn more about each product through videos and other media. The convenience of being able to view and interact with realistic 3D products on a desktop, tablet, or mobile device helps our product line to come alive and is a great way for customers to understand how a particular device works for them.
Can you tell us about any upcoming products or products? The third generation of our award-winning EcoPro series will be available this month. G3 is the best performance and safest food refrigeration equipment we have ever manufactured. With G3, you get the best of both worlds: high performance and low energy consumption from The Refrigeration Experts.
What do you think will be the main trend in the next 12 months?
We work closely with our customers to solve their kitchen pain points. We have a good track record of innovations such as +stayclear condensers-by providing low-maintenance condensers, we have alleviated huge pain points for our customers. A clogged condenser is one of the most common failures that cause poor refrigerator performance, which can lead to high costs and even damage.
Our innovation is not related to all products, such as our immersive showroom or our unparalleled interest-free credit products-especially popular after the pandemic, ensuring that quality refrigeration is affordable for everyone.
G3 is the third generation of Foster's award-winning EcoPro series, the company's best-performing and safest series to date. Foster Shield provides advanced temperature control and hygienic design to prevent the danger of unsafe food storage.
The optimized air distribution through CFD design technology ensures efficient operation even when the shelves are full. With PureControl, the G3's controller display uses pure LEDs combined with InGaN technology, which means it can achieve higher resolution and longer service life, while at the same time lower power consumption.
All G3 cabinets and counters are equipped with Foster's +stayclear low-maintenance condenser, which helps to extend product life by reducing energy consumption during the entire working life of the product.
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